Unidentified: circa 1895. Unbound. An unusual and scarce three-dimensional trade card for Sunlight Soap that measures about 4” x 5.5” x 4” when standing. Old, but well-done, reinforcement to the sled runners, seat tabs, and gun barrels. Still, in nice shape and quite displayable.
The card features colorful die-cut figures of two young boys riding on a sled made from an empty case that had been used to ship Sunlight Soap. Both boys are dressed for winter weather hunting and carry small caliber rifles. Advertising poem on the underside of the soapbox reads,
“A Puzzle. / ‘Where do they make the snow?’ said Jim. / ‘Among the clouds,’ I answered him. / He quaintly asked, when I said where. / ‘Do folks use SUNLIGHT SOAP up there?’”. Good to Very Good. Item #010125
Suncoast Soap, the world’s first packaged laundry detergent, was first marketed by the British company, Lever Brothers ("Soapmakers to the Queen"), in 1884. It was sold worldwide, entering the U.S. market in 1895. Variations of the product are still sold today by Unilever and other related companies as a general cleaner, bath soap, dishwashing liquid, washing powder, fabric conditioner, and “washing-up” product..