Item #009969 c1895 – Colorful three-dimensional die-cut trade card featuring a Native American war party in an advertisement for Sunlight Soap
c1895 – Colorful three-dimensional die-cut trade card featuring a Native American war party in an advertisement for Sunlight Soap
c1895 – Colorful three-dimensional die-cut trade card featuring a Native American war party in an advertisement for Sunlight Soap
c1895 – Colorful three-dimensional die-cut trade card featuring a Native American war party in an advertisement for Sunlight Soap

c1895 – Colorful three-dimensional die-cut trade card featuring a Native American war party in an advertisement for Sunlight Soap

Presumably London: Lever Brothers, c1895. An unusual and scarce three-dimensional trade card for Sunlight Soap that measures about 8”x8”x4” when standing. In nice shape.

The card features colorful die-cut figures of American Indian warriors galloping on horseback. An advertising poem, Caught at last!, is printed on the reverse of the figures; it explains that the warriors are not attacking but only searching for Suncoast Soap. Item #009969

Certainly not intended as racist when, but self-congratulatorily so when viewed through the lens of today’s presentism.

Suncoast Soap, the world’s first packaged laundry detergent, was first marketed by the British company, Lever Brothers ("Soapmakers to the Queen"), in 1884. It was sold worldwide, entering the U.S. market in 1895, and variations are still sold today by Unilever and other related companies as a general cleaner, bath soap, dishwashing liquid, washing powder, fabric conditioner, and washing-up product.

Price: $200.00