St. Louis: Paris Medicine Co., 1916. Envelope or Cover. Invoice from the Paris Medicine Company with its accompanying advertising cover featuring a multicolor trompe l'oeil illustration of a happy baby who has pushed its head through the front of the envelope. The envelope is franked with a carmine 2c stamp and canceled with a St. Louis, Missouri machine postmark. Both the envelope and invoice are in nice shape.. Very good. Item #009755
E. W. Grove was a struggling druggist in Paris, Tennessee when he concocted an elixir that rapidly turned him into a millionaire.
Malaria, often referred to as “the Chill,” was the scourge of the South, and although quinine was known as an effective treatment, its horribly bitter taste kept many away. Grove figured out a way to suspend the quinine in a sweet lemon-flavored syrup that while not exactly “tasteless” was at least palatable. Sales skyrocketed, and Grove soon moved his company to St. Louis where he built a large manufacturing plant. There he developed his second leading product, Laxative Bromo Quinine, a common cold tablet that contained non-narcotic analgesics in addition to quinine and bromide compounds (sedatives) that can no longer be sold over-the-counter.
Grove also marketed his Tasteless Chill Tonic as a general cure-all for families. Its slogan (“Make your children fat as pigs”) became a household phrase, and its logo (a smiling baby’s face attached to the body of a pig) was instantly recognized by everyone. In time, the pig's body disappeared, but the smiling baby's face stayed on as the new logo.