Colorful illustrated envelope advertising 12 varieties of Wrigley’s Chewing Gum

Colorful illustrated envelope advertising 12 varieties of Wrigley’s Chewing Gum

Chicago, Illinois: Wm. Wrigley Jr. and Co., 1902. Envelope or Cover. This advertising cover features color illustrations of 12 different varieties of Wrigley’s gum (Juicy Fruit, two types of Blood Orange, Licorice, Lemon Cream, Vanilla Pepsin, two types of Pepsin, Banana, Peppermint, Spearmint, and Pineapple). It is franked with a two-cent red Washington Type I stamp (Scott A88) that has been cancelled with a 1902 Chicago postmark. In nice shape with a repaired opening tear on the right. Very good. Item #009522

The Wrigley company began operations in 1891 selling scouring soap. As an incentive, he began giving away samples of baking powder with each purchase. The baking powder soon became more popular than the soap, and emphasis was placed upon it. As a promotion for the baking powder, Wrigley began to give away two packs of chewing gum with every can purchased, and soon the gum became even more popular than the baking powder. And . . . the rest is history.

Very scarce.

Price: $300.00