The pinnacle of postal advertising: three end-of-the-19th Century Seabury & Johnson 'all-over" multicolor illustrated advertising envelopes. George Seabury.
The pinnacle of postal advertising: three end-of-the-19th Century Seabury & Johnson 'all-over" multicolor illustrated advertising envelopes
The pinnacle of postal advertising: three end-of-the-19th Century Seabury & Johnson 'all-over" multicolor illustrated advertising envelopes
The pinnacle of postal advertising: three end-of-the-19th Century Seabury & Johnson 'all-over" multicolor illustrated advertising envelopes
The pinnacle of postal advertising: three end-of-the-19th Century Seabury & Johnson 'all-over" multicolor illustrated advertising envelopes
The pinnacle of postal advertising: three end-of-the-19th Century Seabury & Johnson 'all-over" multicolor illustrated advertising envelopes
The pinnacle of postal advertising: three end-of-the-19th Century Seabury & Johnson 'all-over" multicolor illustrated advertising envelopes

The pinnacle of postal advertising: three end-of-the-19th Century Seabury & Johnson 'all-over" multicolor illustrated advertising envelopes

New York: Seabury & Johnson, circa 1900. Envelope or Cover. Three all-over chromolithographic Seabury & Johnson advertising covers, all are franked with 2-cent Washington stamps (Scott #279B) tied by New York machine cancellations dated between 1898 and 1901. Faint illustrations of the S&J factory are in the address field of each envelope. All three are in excellent shape and worthy of a featured place in a competitive philatelic exhibit.

- One cover, printed in nine colors, has a yellow background and features the S&J lady trademark in a red cross logo and labels for Benson’s Plaster. An illustration of a Benson Plaster is on the reverse.

- One cover, printed in ten colors, has a dark green background and features the S&J lady trademark in a red cross in a yellow circle surrounded by gold medals. The reverse features two men and one woman using Benson’s Plaster for relief from colds and pain.

- One cover, printed in twelve colors, has a grey background and features a youth lifting a radiant crown labeled Seabury & Johnson next to an illustration of the Seabury Building in New York. The reverse features two Benson Plaster labels and the S&J lady trademark. Very good. Item #009272

George “Seabury was the president of Seabury & Johnson with offices in the Seabury Building on Maiden Lane in New York City. He founded the firm which manufactured ‘antiseptics, medical and surgical supplies’ in 1873 with Robert Wood Johnson. Their partnership was a rocky one with the two men having contrasting opinions for the direction of the firm. So tense was their coexistence that in 1885 Seabury was deliberately absent from the annual stockholder's meeting. It all came to a head on July 18 that year when Johnson resigned, selling his half-interest to Seabury, who continued using the long-established name of Seabury & Johnson.” (See “The George J. Seabury House” online at Daytonian in Manhattan.) Although Johnson agreed to refrain from marketing competing products for ten years, his two brothers founded Johnson & Johnson the following year in 1886 and were eventually joined by Robert who then led the company to leadership in the medical supply field.

"The American Illustrated Cover Catalog" notes that Seabury & Johnson envelopes are “the PREMIER illustrated covers of the medical area” and that George Seabury may have created the designs himself. Of the seven different illustrated envelopes used by the company, these three ornate covers (AICC M188, M189, and M191) are the most sought after by collectors.

Price: $2,250.00

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